Work

Selected projects. My origin story is in mixed reality game development, creative invention with frontier tech, and company building. I apply that sensibility to product leadership, strategy and GTM for hyperscale and startup customers.

2024–26

Vaire Computing

Productising reversible computing

First non-engineering hire at a frontier compute startup. Worked with founders and engineering leadership to translate the technology into a product roadmap and build a pipeline with hyperscale, enterprise and sovereign customers.

Productising reversible computing
Frontier HardwareGTMDeep Tech
2023–24

Yoto

Product strategy & creator tools

Advised on product strategy for a fast-growing children's audio hardware company. Focused on the creator ecosystem and game development platform.

Consumer HardwareProduct StrategyCreator Tools
2023

Meta

AR headset strategy

Consulting with Meta's AR product leaders on gameplay formats and developer ecosystem for future consumer devices.

AR & SpatialPlatform StrategyDeveloper Ecosystem
2021–22

Collaborative Earth

Satellite collaboration platform

Product strategy for a platform connecting ecological scientists with machine learning experts and earth observation datasets.

Climate TechPlatformScience → Market
2019–21

Niantic

Spatial AI product leadership

London Head of Studio. Worked with advanced AI and augmented reality research teams to translate cutting-edge technology into gameplay and platform features.

AR & SpatialAIResearch → Product
2018

Sensible Object

Alexa Games — voice AI

Selected for the first Alexa Accelerator to create voice AI games and develop a product strategy for voice-enabled product lines.

Voice AIFrontier PlatformProduct Strategy
2014–18

Sensible Object

Beasts of Balance

A co-operative family game built on custom hardware, combining physical stacking with digital world-building. Sold in Apple Stores worldwide. Won multiple design awards. Still delighting players a decade later.

"A 21st-century board game"

The Guardian
Beasts of Balance
Consumer HardwareProductLongevity
2009

Hide&Seek

Tate Modern

Commissioned by Tate Modern and Bloomberg to create a mixed reality iOS game which invited players to play with the permanent collection.

Tate Modern
MobileCultural InstitutionsMixed Reality
2008

Hide&Seek

Warner Bros

221b.sh was a 2-player browser-based interactive prequel to the hit movie, developed with AKQA, utilising novel technologies including Photosynth and Facebook Connect.

Warner Bros
BrowserInteractive FilmEmerging Tech